People who perform
Clear roles, strong hiring standards, coaching and accountability that help closers and setters do their best work.
I build and lead sales organisations that turn strong offers into consistent performance—without making the owner the engine behind every sale.
I’m Rico Mallee. Through RM Enterprise BV, I help online businesses build a sales function that can perform consistently without the owner carrying every conversation, decision and follow-up.
That means taking ownership of the people, standards and operating rhythm behind sales—so the team knows what good looks like and the business can scale with clarity.
Clear roles, strong hiring standards, coaching and accountability that help closers and setters do their best work.
Practical sales workflows, CRM discipline and follow-up standards that make execution visible and repeatable.
Performance reviews, useful training and decisive leadership that keep the team focused on the numbers that matter.
We work on the real constraints in your sales operation and make improvement part of the team's day-to-day.
Review the offer, team, pipeline and current operating habits to identify where performance gets stuck.
Install clear expectations, practical systems and a coaching cadence the team can actually follow.
Manage against meaningful numbers, develop people and keep standards high as the business grows.
More than $13 million in sales verified through ClickFunnels, alongside recognition for eight-figure performance.




Selected interviews and features across television, from Dutch broadcasts to international coverage.






An in-depth conversation with Rico Mallee.
If you want to build a sales team with stronger leadership, cleaner systems and more ownership, let's talk about what your business needs next.
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